How channels work

A connected channel is a two-way link. Once it is in place, most of what you do in Fiftify happens because something moved on a storefront, not because someone typed it in.

• Listings — everything the channel is selling, with titles, prices, quantities, SKUs, barcodes, images, and status.
• Locations — the places the channel thinks stock lives.
• Orders — as they are placed, so they arrive in Fiftify ready to be picked.

• Inventory levels, so a sale on one channel lowers what the others can sell.
• Fulfillment, when an order is packed and shipped — the channel is told, and the buyer gets their tracking.

Connecting is one step; a channel that syncs correctly needs three:

1. The connection itself — see connect a sales channel.
2. Locations mapped to warehouses. Until a channel location points at one of your warehouses, Fiftify will not sync inventory for it. See channel settings and locations.
3. Listings linked to products. A listing on its own is something you sell; a product is something you hold. Linking is what lets one pile of stock sit behind several storefronts. See link a listing to a product.

Skip the second and inventory never moves. Skip the third and Fiftify can show you what sold, but cannot tell a picker where to find it.

Nothing above changes when you add a second channel. The same product can back a Shopify listing, an eBay listing, and an Etsy listing at once — three storefronts drawing on one count, which is the whole reason to run stock centrally.

Each channel keeps its own listings, its own locations, and its own settings page.